Event organisers should have access to the events they create. Let's make this a Timely USP and create engagement with our customers.
Event organisers who have control and some ownership in their own events, might feel more engaged. This could also potentially help non-Timely customers 'buy into' the platform, while helping event curators save time by allowing (the event organisers) to do the work.
When events are pulled in from feeds, they often need updating and improving. If we can change the author of the event feeds (from ourselves) to a dedicated user (event organiser), then we can say 'hey your events are live, click here to go edit them'. This empowers the event organiser and differentiates this calendar from any of the competition.
This also has the added bonus of event organisers getting to use the calender, seeing how it works and them potentially buying into the platform.
Currently event organisers don't experience the timely back end is. They just see 'another calendar' they have to add their events to.